UGC Creator · Est. 2024
Soft stories,
told warmly
for the brands
women trust.
I'm Chichi — a UGC creator making authentic, lived-in content for motherhood, wellness, and femininity-focused brands. Quiet light, honest hands, and the kind of moments women actually share.
About
Content that feels like a friend, not an ad.
I started filming UGC during the slow, golden hours of early motherhood — the kind of light only women who've rocked a baby at 6am know. That softness became my signature.
Today I help brands speak to women in a way that doesn't feel like marketing: routines, rituals, real hands, real homes. I write the hooks, I shoot, I edit, and I send you something you'll be proud to post.
- · Based in Atlanta, GA
- · Ships worldwide
- · TikTok & Reels native
- · 3–5 day turnarounds
Selected work
A small archive of soft things.
A glimpse at recent UGC for skincare, motherhood and lifestyle brands. Full reel available on request.
Rates
Choose the rhythm that fits your brand.
Custom usage rights, whitelisting, and exclusivity available on request.
The Spark
One 30–60s UGC video, raw + edited. Perfect for testing a new product.
- —1 hook + concept
- —1 round of revisions
- —Vertical 9:16
- —3-day turnaround
The Bundle
A monthly content drop your team can run with for weeks.
- —4 unique concepts
- —2 rounds of revisions
- —Vertical + square
- —Whitelisting ready
The Ritual
Ongoing partnership — I become an extension of your content team.
- —8+ deliverables / mo
- —Brand strategy call
- —Trend scouting
- —Usage rights included
Kind words
“Chichi just gets it. Her videos felt like they were filmed by a friend who happens to love our brand. Our CTR doubled.”
“Working with Chichi was the easiest creator collab we've done. She delivered early, on-brief, and the content converted.”
The journal
Process notes & recent work.
5 UGC hooks that actually stop the scroll for motherhood brands
The opening 1.5 seconds decide everything. Here are the five hook formulas I lean on for skincare, baby, and wellness brands.
Jun 12, 2026 →
Behind a recent shoot: how I filmed 4 videos for Soft Hours in an afternoon
A look at the prep, the natural-light setup, and the edit rhythm I used to deliver a full UGC bundle in under 6 hours.
May 28, 2026 →
What most brands get wrong when they brief a UGC creator
Over-scripted briefs kill the thing that makes UGC work. Here's how to write one that gets you authentic content back.
May 9, 2026 →
The Soft Letter
New UGC tips, straight to your inbox.
One short note a month — hooks that worked, a peek at recent shoots, and the lessons I'd only share with a friend. No spam, ever.
Let's work together
Have a brand that
belongs in soft hands?
Send a note with your brand, the product, and a rough timeline. I reply within 48 hours — usually with too many ideas.